Managed Services - The Secret Sauce For A Successful Managed Services Business


Just for the moment, consider yourself a moderately successful IT service provider who sees the growing opportunity in managed services, is quickly developing the technology to support this burgeoning market and knows the secret - has in fact the secret "sauce" - to managing a successful managed services business.

Now liken yourself and your IT business to the owner of a fine dining establishment. The restaurant owner knows that his professional livelihood is built on the "meat and potatoes" of his operation, namely his fine selection of highly quality meats cooked to perfection. And he is convinced that his culinary success is due to the secret "sauce" he has created to adorn each entree. He even has a signature garnish that he places on top of each entree that makes it highly unique to him and a cut above his competition.

This same analogy applies to your IT business. Your company is probably beginning to shift away from the technology and the tools that deliver services to a realization that the managed services business is the "meat and potatoes" upon which your future livelihood will rest. Your "culinary" success will be due, in large part, to the special "sauce" you create to adorn each managed service you offer. That special "sauce" is your marketing strategy. The garnish you place on each managed service is the one unique fact or feature about your business -and how you market it - that sets you apart from your competitors.

So, what are the "meat and potatoes" of your business - the managed services you plan to offer your clients as you transition to a successful managed service business? How are you going to marketing those services - what "sauce" or "sauces" are you going to create to sell them? What "garnish" will you put on top - what fact or feature about your business is unique enough to separate and differentiate you from your competition?

First, let's talk about managed services. This is the "meat and potatoes" of your operation.

To optimize your overall performance as a successful managed services business, here are five key elements of the business to master. Mastery of these "secrets of success" will determine how well you do in the marketplace and positively impact your success and survivability as a managed services provider (MSP).


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